Do you have customers? Then, this post is for you.
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1. Customers are ALWAYS right. NO! The way some customers lie and exaggerate ehn (waatt!) , you will be shocked.
Customers aren't always right but they MUST BE TREATED RIGHT, ALWAYS. Whether right or wrong, customers are customers and your business is business (which always needs customers).
What will it profit you if in trying to prove a customer wrong, you lose business 🤷♀, just treat them RIGHT!
2. It is better to avoid the troublesome customers.
NO!
People in business will agree that sometimes, that ‘troublesome’ customer can be the one who will get you the big deal just when you're in need.
I have this customer I would not hesitate to avoid every time if possible, however, there was this month I really needed to get deals and that was when she called. Although, I wasn't expecting anything good from her except her stress, I picked up her call and nicely responded to her. Guess what, she had called to give me two referrals, one, her husband and the other, one of the top executives at the company where she works. From one of the referrals, I got two other big deals. Of course, she didn't make closing the deal with her husband an easy one because she was always interfering and faulting me but at least I was glad I didn't avoid her.
REMEMBER TO TREAT EVERY ONE NICELY, you never know which one will come through or which one holds the key to other good doors.
3. Give the same level of priority to every customer.
NEVER!
As much as every customer is king🤴, you will agree with me that the worth of kings also differs based on the worth of their kingdom.
Identify your key/ important/top customers and make them your top priority. Your key customers may include those who give you the most profit or give you more referrals or have high network or net worth or who are most loyal. Identify these ones, make them feel very important, give them special treatment, make them know how much you appreciate their worth to your business, because really, your business needs them.
Most key customers know the worth of their contributions to your business and would appreciate and gravitate towards anyone that gives recognition to that worth.
Be wise and nice in all your dealings, EVERY CUSTOMER IS KING but kingdoms differ.
4. Lower value customers are the ones who give you more problems.
NOT NECESSARILY.
There are some customers who will give you trouble at any and every opportunity they get, it is just in their blood 🤦♀️ whether they are of high or low value;
• Those that know and would not hesitate to exercise their legal right. They like to sue.
• Those who know how to escalate issues on social media and would not mind doing so.
• Those who know governing bodies and know how to report you or your business to these bodies and would not mind doing so.
• Those who have high or wide networks and would not hesitate to tell everyone in their network about your bad services.
These ones can be difficult to manage because they know what to do. Some of them do/don't even bring so much value but like to prove that they know what to do. So, the best way to avoid trouble is to be great towards all your customers.
What other myth(s) do you know? Share with me in the comment section, I'd love to read them!
Thanks for reading.
With love, Olajumoke.